Toujiang Film Festival Organizer's Manual

How does "Toujiang" collect service fees?

"Toujiang" collects a 7% platform service fee from the total registration fee for film festivals, which includes all operational, transaction, and general promotional expenses. In the following situations, the service fee percentage will be reduced.

Global Low Price


“Global Low Price” is a distinctive feature introduced by “Toujiang” aimed at providing discounted registration fees to “Toujiang” users while helping film festival organizers attract more film submissions.


You can activate the “Global Low Price” feature when registering at your film festival. And you could also set it up after completing the festival registration under “Festival Management.”


During the review process for your film festival online presence, we will also verify the accuracy of your “Global Low Price.” The review criteria involve whether the fees charged through all your channels, including your official website, are higher than or equal to the registration fee you have set on “Toujiang.” If they are, the “Global Low Price” will be activated.


When “Global Low Price” is activated, your film festival’s listing on the homepage will be marked with a special label. Users who submit their films to your festival will pay according to this piece, and we will settle with you accordingly.


At the same time, we will provide you with the following free promotional services:

  1. Exposure on the “Toujiang” homepage and WeChat mini program banner for 7 days;
  2. A dedicated article on the Little Red Book platform;
  3. An article on the WeChat platform.

According to data, utilizing these promotional channels can result in at least a 100% increase in submissions.


Furthermore, we will reduce platform service fee from 7% to 5% when “Global Low Price” is active (this fee already includes all the expenses).


If “Global Low Price” review is not approved, your film festival will not enjoy the corresponding benefits during the submission process. You can resubmit for review after adjusting the pricing.


*If you need to reapply for review, please email: linzitong@toujiang.today.


Toujiang Selection


“Toujiang Selection” is “Toujiang’s” tribute to high-quality film festivals worldwide.


We will consider numerous factors, such as a festival’s contribution to the film industry, historical reputation, and curatorial concept, to determine which festivals qualify as “Toujiang Selection.”


Once your film festival becomes a “Toujiang Selection,” your festival’s listiing on the homepage will feature a special label. Additionally, we will provide you the following free promotional services:

  1. Exposure on the “Toujiang” homepage and WeChat mini-program banner for 15 days (about 2 weeks);
  2. Multiple exclusive social media articles.

We look forward to seeing more great films with you.


At the same time, we will reduce the platform service fee from 7% to 3% for “Toujiang Selection” festivals (this fee already includes all expenses).